Premium Pet Lifestyle
Lords & Labradors
£2.4M
Managed ad spend · first 12 months
4.8x
Blended ROAS
£185
Average order value
PRECEDENCEMARKETING
NEVER AN AFTERTHOUGHT.
Performance marketing built by business owners, for businesses that expect more from their agency.
Illustrative brand performance
Revenue£284,630
MER4.25x
CAC£23.85
Conversion rate3.80%
Brands we've built and scaled
Results
Real businesses. Real money.
Ornamental Aquatics
Aqua Group - Koi
340%
Revenue growth · 6 month period
£0.94
Cost per click
6.2x
Return on ad spend
Marine Aquatics
Aqua Group
£890k
Revenue from £71k spend · 11x ROAS
3+ Years
Client partnership
£12.19
Cost per acquisition
Aquatics Retail
Warehouse Aquatics
6 Fig+
Revenue in 60 days · 6x ROAS
4.2%
Conversion rate
8 Weeks
Concept to launch
Print & Stationery
Brayford Press
1,400%
Total sales growth · retail store closed
9x+
Average ROAS
6 Fig+
Consistent profitability
We built the agency we wanted to hire.
Precedence didn't begin with a pitch deck and a search for clients. It began inside a group of established businesses spending significant amounts on digital marketing.
We experienced first-hand what happens when businesses become another account on an agency's roster. Slow communication. Generic strategies. Limited commercial understanding. And too often, marketing that looked good on a report without delivering enough to the business behind it.
So we decided to build something different. An agency where talented specialists have the time, information and authority to genuinely understand the businesses they work with.
Precedence was created so our businesses would never be an afterthought. Neither should yours.
Start a Conversation→We operate businesses. Not just campaigns.
Precedence was created within a group operating established businesses across e-commerce, retail and other sectors. Our team doesn't practise marketing on hypothetical projects — they work with real customers, real inventory, real margins and real commercial consequences.
That gives us direct access to the metrics that actually matter. Not vanity numbers. The figures that determine whether a business is genuinely growing or simply spending.
What agencies report
- Impressions
- Reach
- Followers
- Likes
- Engagement rate
What we answer to
01
Acquire
What it costs to win a customer.
What you pay, all-in, to win one new customer.
The share of visitors who actually buy.
02
Earn
What each order is really worth.
The typical basket size per checkout.
What's left after the cost of the goods.
What's left after ad spend, fees and fulfilment.
Which SKUs make money — and which quietly lose it.
03
Deliver
Whether the operation can keep the promise.
Selling what you can actually ship.
Speed, accuracy and cost from click to doorstep.
Planning spend and stock around demand, not guesswork.
04
Keep
Whether they come back.
How much growth is bought versus earned.
The share of customers still buying months later.
What a customer is worth across every order.
05
Bank
What actually lands.
Money in the account, not just on paper.
Bottom-line profitability
Every line above rolls into this one.
Our first clients were our own companies.
We put our own money through the strategies we recommend.
Lords & Labradors
Premium pet lifestyle brand. E-commerce at genuine scale. The environment where Precedence strategies are developed, tested and proven before they reach external clients.
Further group brands will be featured as Precedence expands its external client work.
The growth system
One team. One commercial objective.
Every discipline under one roof, working toward the same commercial outcome.
Acquire
Put the brand in front of buyers who are ready to spend.
GoogleMetaTikTokSEO
Convert
Turn traffic into orders with sharper pages and creative.
CROShopifyCreative
Retain
Bring customers back without paying for them twice.
KlaviyoSMSLoyalty
Grow
Reinvest profit into the channels that actually return it.
AttributionProfitabilityForecasting
Profit reinvested into Acquire
Our data layer
Precedence Intelligence
Marketing data isn’t enough.
Rather than giving clients dashboards full of numbers, Precedence Intelligence connects marketing performance with actual commercial performance.
Marketing Data
Google
Meta
SEO
Klaviyo
Commerce Data
Revenue
Orders
Customers
Products
Commercial Data
Margins
COGS
Returns
Stock
Contribution
Precedence Intelligence
01
What happened?
02
Why did it happen?
03
What should we do next?
How we work.
01 / 04
01 Understand
Before changing anything, understand the business. Products. Margins. Customers. Competitors. Operations. Existing marketing.
02 Identify
Find what's actually preventing growth. Not simply what's easiest to sell.
03 Execute
Put specialists in control of their disciplines. Move quickly. Test properly.
04 Improve
Measure commercial performance continuously. No set-and-forget marketing.
And again.No set-and-forget.
Your business shouldn’t be account number 47.
We deliberately limit client numbers.
We hire specialists, not armies of generalists.
Clients get access to people actually making decisions.
Our specialists are encouraged to challenge strategies.
If better technology can improve performance, we invest in it.
We don't protect a strategy simply because we created it.